Senior Research Director
Sally J. Crelia, M.P.H., is a Senior Research Director at L&M Policy Research. Ms. Crelia has extensive experience in various methods of health services and health communications research and evaluation. She has conducted hundreds of cognitive interviews with patients and caregivers, moderated focus groups with consumers and providers, convened technical-expert panels, and conducted key informant interviews with information intermediaries, consumer groups, providers, payers, and state/local government agencies, in English and in Spanish. She currently conducts formative research, ad message testing, and usability research with diverse audiences, from consumers without health insurance to information intermediaries such as health insurance counselors to professional audiences such as primary care providers or hospital quality improvement staff.
Recent projects include leading a formative research study to explore perceptions, attitudes, and behavior around brain health and lowering the risk of dementia, for the Alzheimer's Association; assisting the Department of Housing and Urban Development (HUD) in evaluating its Supportive Services Demonstration, testing whether new approaches to service coordination in HUD’s elderly housing properties support aging in place and reduce costly and potentially avoidable use of high-cost healthcare services; and leading a series of focus groups for CMS with providers and Medicare beneficiaries to understand the factors that impact preventive service utilization among vulnerable segments of the Medicare population.
Ms. Crelia is fluent in Spanish and holds a Master of Public Health from Emory University Rollins School of Public Health.
