Our Work

L&M partners with government, business, and foundation sector clients to support health and human services programs. Our team conducts mixed methods and communications research to provide consultation to policymakers for health system transformation, value-based health care delivery and access to care.

We take great pride in providing clients with the highest quality of research and reports on time and within budget. Our combined dedication to client objectives and impeccable integrity has earned us a reputation as a trusted, reliable partner.

Explore our Projects  Learn about our Services and Capabilities

Our Projects

From multi-year task orders with a team of subcontractors to smaller-scale individual research efforts, L&M has led dozens of research projects from government agencies, as well as private clients. See below for a selection of our projects.

Audience Research to Inform HealthCare.gov Outreach and Messaging

Centers for Medicare & Medicaid Services (CMS), September 2021 through August 2024

Project Description

L&M supports CMS outreach and education efforts for the “Health Insurance Marketplace”, a consumer-facing website that helps individuals and families find and enroll in affordable health insurance. Our team provides actionable insights about the information needs of “Marketplace-eligible” consumers. Ongoing activities include:

  • Conducting consumer and usability testing of wireframes, web tool prototypes, and live website for the Health Insurance Marketplace (HealthCare.gov);
  • Testing outreach and educational materials;
  • Performing formative research with potential HealthCare.gov users;
  • Analyzing surveys; and
  • Testing messages, terminology, concepts, and creative elements to shape effective outreach and education strategies.

The results of our research culminate in recommendations that assist CMS in developing and enhancing tools for the Marketplace.

L&M has proven experience in health services research and consumer testing services. Our depth and breadth of knowledge reaches across a full spectrum of health care topics and programs.

We excel in:

  • Literature reviews and environmental scans
  • Market analysis
  • Payment policy development and evaluation
  • Policy and regulatory research and analysis
  • Program evaluation
  • Provider, payer, consumer, and other stakeholder interviews and focus groups
  • Quality and performance measurement
  • Quantitative services including:
    • Cost-benefit analysis
    • Econometric analysis
    • Economic impact analysis
    • Financial analysis
    • Large data sets (e.g., claims, surveys, etc.)
    • Program cost analysis
    • Statistical analysis
  • Strategic and financial planning
  • Survey design and management
  • Technical advisory panel recruitment and management
  • User-centered design and usability testing

Our health care expertise spans:

  • Alternative payment models
  • Care and disease management
  • Evidence-based medicine
  • Financial incentives for providers/patients
  • Health communications
  • Health care delivery
  • Health care organizations
  • HealthCare.gov (Health Insurance Marketplace) 
  • Home and community-based services
  • Long-term services and support
  • Medicaid and CHIP
  • Medical homes
  • Medicare
  • Population health
  • Provider payment
  • Quality and performance measurement
  • Racial and socioeconomic disparities
  • Specific populations:
    • Aging and disabled
    • Dually eligible for Medicare and Medicaid
    • High-cost, high-need communities
  • State health policy
  • Transparency and public reporting
  • Uninsured and underinsured
  • Value-based delivery innovations