Projects
From multi-year task orders with a team of subcontractors to smaller-scale individual research efforts, L&M has led dozens of research projects from government agencies, as well as private clients. See below for a selection of our projects.
Audience Research to Inform HealthCare.gov Outreach and Messaging
Centers for Medicare & Medicaid Services (CMS), September 2021 through August 2024
Project Description
L&M supports CMS outreach and education efforts related to the “Health Insurance Marketplace” — a consumer-facing website that helps individuals shop for and enroll in affordable health insurance for individuals or families — by providing actionable insights on the information needs of “Marketplace-eligible” consumers. Ongoing activities include consumer and usability testing of wireframes, web tool prototypes, and live website for the Health Insurance Marketplace (www.HealthCare.gov); testing of outreach and educational materials; formative research with potential users of HealthCare.gov; survey analyses; and message, terminology, concept, and creative testing to inform the development of outreach and education strategies. The results of this research culminate in recommendations to assist CMS in developing tools on the Marketplace.
