Period of Performance: September 15, 2017 to September 14, 2022.
L&M currently holds an indefinite delivery/indefinite quantity (IDIQ) contract with the Centers for Medicare & Medicaid Services (CMS) to conduct qualitative and quantitative research to support the implementation and assessment of CMS communication efforts.
L&M has been awarded the following CRC task order contract:
- “Consumer Research to Support Marketplace Tools, Outreach, and Education Programs.” The contract includes consumer and usability testing of wireframes, Web tool prototypes, and live website for the Health Insurance Marketplace (www.HealthCare.gov); testing of outreach and educational materials; formative research with potential users of HealthCare.gov; survey analyses; and message, terminology, concept, and creative testing to inform the development of outreach and education strategies. The results of the research will inform a comprehensive synthesis and recommendations report to assist CMS in developing the tools on the Marketplace.