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L&M is a Minority -Owned Business, a Women-Owned Small Businesses (WOSB), and an 8(a) graduate.

To facilitate contracting with federal government clients, L&M has been awarded CMS SBRAD, CMS CRC, MedPac IDIQ, and HRSA Evaluation Studies IDIQ contracts. L&M has also been awarded a GSA Multiple Awards Schedule. We welcome opportunities to work with commercial clients and with federal agencies under various contracting arrangements.

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CMS Consumer Research and Communications (CRC) IDIQ Contract

Period of Performance: September 15, 2022 to September 14, 2029.

L&M currently holds an indefinite delivery/indefinite quantity (IDIQ) contract with the Centers for Medicare & Medicaid Services (CMS) to conduct qualitative and quantitative research to support the implementation and assessment of CMS communication efforts.

L&M has been awarded the following CRC task order contracts:

  • “Consumer Research to Support Marketplace Tools, Outreach, and Education Programs.” The contract includes consumer and usability testing of wireframes, Web tool prototypes, and live website for the Health Insurance Marketplace (www.HealthCare.gov); testing of outreach and educational materials; formative research with potential users of HealthCare.gov; survey analyses; and message, terminology, concept, and creative testing to inform the development of outreach and education strategies. The results of the research will inform a comprehensive synthesis and recommendations report to assist CMS in developing the tools on the Marketplace.
  • "Medicare Decision Support Research." The contract provides qualitative research support to provide CMS with the consumer perspectives needed to inform efforts to develop and improve Medicare decision support resources. This research involves usability testing; in-depth interviews, focus groups, small group discussions, and dyads/triads; online forums and panels; literature reviews, environmental scans, and desk audits; competitive analysis of industry practices and service blueprints; and secondary analysis of previous user research studies.
  • "Medicare Outreach and Education." To help address the unique challenges of the Open Enrollment Period (OEP) campaign and empower beneficiaries to feel confident in reviewing and comparing their options, the contract informs the development of effective messages and materials to encourage beneficiaries to review and compare their options through quantitative and mixed methods research to provide CMS with the consumer perspectives on a variety of different Medicare topics.